Piccadilly Arcade

Individually You

Scroll Down

I wonder where this will take me?


The time has come, to talk of many things: of jewels and perfumes - craftmanship and tailoring - of gifts and toys for kings



& time once more to fall in love with retail, surrounded by the reflective beauty of London's finest Edwardian arcade


Recharge and refresh as you slow down and contemplate the richness of these independent shops

Lose yourself
in reflections
of Edwardian splendor

Click the point for 360 viewing experience

Timeless fabrics and hand-finishing combined.

Beau Brummel, the eternalised icon of the arcade took fashion and English tailoring from Jermyn Street to new heights. The dandy of his time, he even recommended that boots be polished with champagne!

Today, the sartorial elegence instilled by Brummel lives on, as the fashionista continue to look to Jermyn Street and the arcade to see where style is heading next.

With a verve traditionally favoured by Kings
and Heads of State...

...now dressing the world's smartest gentlemen and their alter ego, for every occasion

The sartorial
heart of London

Known as the 'street for every gentleman' the arcade opens out on to Jermyn Steet, the most British shopping street in London

Meet the
Kings Men

The home of tradition, formality and sophistication. Now re-established for the influencers of the day

Double Trouble

Double Crossed


A place of global appeal. Make your choices from our independent specialists, to gather only the most special of gifts

Handled with care

Delicate treasures from a time of majesty and splendour

Be seen in one of London's most beautiful landmarks

…with some of London's most individual brands

That reflect a London style the world talks about

#individuallyyou for a journal that will last another 100 years

Piccadilly Arcade has always offered traditional quality, luxury and style. The same is true today as it was in 1910.


Swinging style

" It's no use going back to yesterday, because I was a different person then. "


Hidden streets and passageways are what makes London so special. As you navigate the West End, turn in to Piccadilly Arcade to embrace the sumptuous, surprising and scenic. Then walk Jermyn Street and linger in St. James' Square to experience a London kept timeless for every generation to enjoy






St. James' is about taking your delights your way. A short stroll will connect you to nature, to the highest arts, the finest of deep cellars and the awe inspiring heights of London's most majestic Plain trees

Berry Bros. & Rudd's London shop at 3 St. James' Street has changed little since it was opened by the Widow Bourne in 1698. It boasts an extensive range of wines and spirits for everyone.

Since its inception, this unique building has hosted a variety of important exhibitions such as the first UK showing of work by American artist Theaster Gates, a comprehensive retrospective of prints by Chuck Close and the largest presentation of Anselm Kiefer work's ever staged in London.

Where next?

D2 Interactive